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MetaPack announces new partnership with HERE to boost ecommerce conversion rates and revenues

MetaPack has announced a partnership with mapping and location services company HERE Technologies in a move that it claims will boost conversion rates and revenues for brands and retailers.

As part of the partnership, the MetaPack API will dynamically present delivery options based on each customer’s location on the actual product description pages of ecommerce websites. The duo claim that this level of transparency allows customers to select a delivery option personalised to their specific needs, enables brands and retailers to meet their delivery promises and ultimately drives conversion rates and revenues.

Mathieu Jurgawczynski, senior product manager of MetaPack said: “With 45% of consumers confessing to having abandoned a basket on a retailer or brand/manufacturer’s ecommerce website because of unsatisfactory or unavailable delivery options, it’s clear that delivery is very much a defining moment in the e-commerce experience. Our alliance with HERE Technologies will enable online consumers to see via a retailer’s website which delivery options, services and slots are available specifically to them, making sure their package gets delivered at a location and time that suits them best.”

The MetaPack platform takes a preferred delivery address and then matches that, via geo location, with the nearest PUDO points that would be suitable for the customer. HERE’s solution ingests data (such as the customer’s address or another convenient delivery location) to present accurate store pick-up or PUDO options.

“MetaPack works with the biggest retailers and brands in the world so it’s essential that the information presented on websites by MetaPack and HERE is accurate, responsive and consistent,” continued Jurgawczynski. “HERE’s global scale, its ability to support the volume of orders that we handle and its very strong performance – something validated through our own tests – was hugely important to us and this partnership is critical to MetaPack. As the API is called on our brands’ and retailers’ web front-end for every order placed, they can guaranty a level of performance which befits a great customer experience,” he said.

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