Online fashion platform Zalando has announced the launch of Zalando Zet, a new membership programme that it says will be a cornerstone for future growth for the business.
The new programme offers customised premium services such as faster delivery, which will include same day delivery, as well as pick-up of returns on demand which will allow goods to be collected from a location of the customer’s choice within two hours. The service will also offer additional benefits such as personal fashion advice via Facebook chat or phone and early access to sales.
The service will initially be tested in four German cities for a three month period. These will include Berlin, Leipzig, Frankfurt and Hannover. Customers will at first use the service for free but then will be able to become members for 19 Euros a year. The new service will be launched into further German cities in the coming months.
“To make it as easy as possible to buy fashion online, Zalando constantly invests into customers by piloting new and innovative services and partnering with brands and retailers,” said David Schröder, senior vice president convenience at Zalando. “Zalando Zet is the next step within our strategy of providing an even more frictionless shopping experience, tailored to fashion,” he said.
Image credit: Zalando