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More shoppers join Prime than in Amazon’s history

Amazon has claimed a Prime Day victory, claiming sales for the event grew by more than 60% on the same 30 hour period last year. However, the company has stopped short of putting a value on the event saying simply that ‘tens of millions’ of Prime members made a purchase on Prime Day 2017 – a figure that it claims is 50% up on last year. The most popular product sold was the Echo Dot.

However one of the biggest benefits will have been the company locking in new customers to its Amazon Prime offer. It claims that more new members joined the subscription based Prime service, which includes unlimited fast delivery, on July 11 than on any day in its history.

And for Amazon at least that’s a powerful tool, according to David Jinks, head of consumer research at ParcelHero. “Prime members who stump up £79 to join its Prime service ($99 in the US) spend an average double the amount as non-members do with the e-commerce giant,” said Jinks. “Members spend an average $1,300 with Amazon and it could well be that Prime Day helped reel them in.”

Amazon believes its UK membership can grow significantly. There were approximately 8 million Amazon Prime subscribers in the country as of March 2017—33% of UK households. In the US it has reached 47% of households.

Image credit: Amazon