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Fashion retailer Missguided is powered by Doddle

Fashion retailer Missguided has deployed Doddle’s click and collect technology solution Powered by Doddle, in its flagship stores at Westfield Stratford and Bluewater Kent in an effort to enhance its click and collect services in its physical retail environment.

The software, training, communications and analytics package has been deployed to handheld Android devices in the store allowing store staff to serve customers anywhere, anytime rather than be restricted to a dedicated click and collect desk and thereby reducing peak trading times.

“We chose Powered by Doddle to run the click & collect service in our Westfield and Bluewater stores,” said John Allen, CTO of Missguided. “For our own click & collect service we wanted to make sure we offered our customers a fantastic experience the first time, every time and Powered by Doddle has enabled us to do that in a way that looks and feels ‘Missguided’,” he said.

“Moving from an online environment into physical stores is a huge operational and logistical undertaking,” said Tim Robinson, Doddle CEO. “We’ve been able to add value as a partner by supplying a tried and tested click and collect service that their customers will love and will help them convert their strong online traffic into collection footfall. Because Missguided haven’t had to start from scratch with their click & collect experience, they have been able to skip a lot of the pain points many established retailers have toiled through for years and are still grappling with,” he said.

Image credit: Missguided