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Delivery options key for smaller sellers’ success, new research finds

Smarter and better delivery options are key contributors to a feeling that business – for SMEs at least – will pick up by Spring next year, according to new research.

The study, which was commissioned by delivery platform Shutl, found that of the 500 SME business owners surveyed nearly two-thirds said they felt their business would be in a stronger position by Spring 2018 with a third citing smarter and better delivery options for smaller sellers as key to that success.

Nearly three-quarters (73%) said that competition from larger online retailers was the biggest threat to the success of their business in 2017/18. Just over half (59%) felt the spread of delivery or distribution networks gave larger retailers the biggest competitive edge. But 34 per cent felt smarter ecommerce technology, and better delivery options for SME retailers would help them compete more effectively.

Jason Tavaria, head of Shutl, said: “The results of this survey point to buoyant SME retailers, who are increasingly using technology and smarter selling options to compete against the bigger retailers with larger budgets.  Today delivery is no longer such a big USP.  Carriers have become increasingly savvy about the SME group as a compelling audience, and in turn costs have reduced and technology is supporting an infrastructure that is dynamic and cost effective.”

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