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Tesco takes on Amazon with one hour central London delivery service

Tesco officially launched its one hour grocery delivery service in central London this week in a move many see as a rival to Amazon.

Launched on Monday, following a trial, customers in selected central London postcodes can now order up to 20 items from a range of 1,000 products that include fresh fruit and vegetables, meat, bakery goods and dairy, as well as pet, baby, health and beauty products.

The orders are placed via the company’s Tesco Now app and are picked and packed from a store close to the customer and delivered via moped within the hour. Customers are also able to use the app to track the progress of the delivery.

The service, which is available between 8am until 11pm on weekdays and 9am until 11pm at weekends, costs £7.99 with no minimum spend. A two-hour delivery option, priced at £5.99 is also available.

Adrian Letts, online managing director at Tesco, said the new service was in response to customer demand. “Shoppers’ needs are changing and we want to offer a range of services that allow them to shop with us in a way that suits their needs. We look forward to hearing what they think of the new service,” he said.

Tesco already offers same day delivery and same day click and collect for customers in London.  The retailer is using fulfilment specialist Quiqup as its partner in the venture.

Image credit: Tesco

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