Multichannel

Holland & Barrett explores health benefits of lockers

High street health-food retailer Holland & Barrett has added InPost parcel lockers to its delivery network, as it moves to broaden its range of click-and-collect options.

Going live this week, Holland & Barrett says customers will be able to collect their purchases within a matter of seconds, 24 hours a day, 7 days a week. InPost has around 1,100 lockers in its network, which issue notifications on delivery times via email and text, eliminating waiting-in times and uncertainty about the whereabouts of a parcel. InPost says that, on average, its locker locations are no more than two miles away from urban customers.

The new partnership will be supported by an online and social media campaign to raise awareness and engage Holland & Barrett customers on the benefits of the new service.

Emma Mead, director of ecommerce at Holland & Barrett International, said: “We have seen a big increase in online orders over the last year, which comes as no surprise as our customers are often time poor and not in a position to wait at home during the day for their deliveries to arrive.  At the same time, many can’t receive any items at work, but would rather pick up their purchases in a location and at a time that’s convenient for them, e.g. on their way home from the office.  The partnership with InPost UK is the perfect solution for us, as it makes failed deliveries a thing of the past and increases customer satisfaction.”

Ian Caminsky, CEO at InPost UK, added: “The e-commerce sector is growing rapidly, offering a real opportunity for retailers to grow their sales through this channel.  However, they have to be in a position to offer a delivery service that is not only reliable but also sophisticated, convenient, and easy to use if they want to keep their customers happy.  Our new partnership with Holland & Barrett is exciting for us as a business, as it represents our first step into the Health Products industry and we are pleased it is with such a well-respected brand.

“Holland & Barrett’s product offering is synonymous with making people feel better in their own skin, and we are looking forward to supporting the company in making their range more conveniently accessible than ever before.”

 

Image credits:
  • Copyright Chris Talbot, Creative Commons, link